The Eliminator - Liverpool Prince's Docks

One of the challenges of photographing events for clients I work with regularly, such as Weswimrun’s ‘The Eliminator’ at Prince’s Dock, Liverpool, is ensuring I continue to produce fresh and engaging images rather than repeating the same photographs at every event. For me, sports photography is about more than documenting competitors crossing a finish line. I want to create images that help the event organiser stand out, attract future competitors, and convey the event's atmosphere and identity more creatively and authentically. Over time, I’ve naturally moved towards a more documentary-style approach to sports photography, stepping away from the traditional race-bib recognition and high-volume post-event sales model. That approach keeps me invested in the event itself, and hopefully that sense of involvement comes through in the images I deliver to my clients.